Are you in this for the long haul? Here are five long-term marketing lessons for anyone who’s building brand equity to last. In this fast-paced digital world, we’ve grown so accustomed to instant gratification and maximum impact that we’ve lost the ability to appreciate the small moments of impact that can add up to something greater over time. Sometimes the …
How To Create Content That Builds Trust
Do you work in an advisory or service-based role? Here’s how we create content that builds trust on screen. Marketing is all about relationship building. Whether it be a networking event, over a client dinner, or through the screen, you’re making connections. You’re demonstrating how you can help people and why you’re the right person to do it. You’re building …
Law Firm Marketing in Los Angeles: Our Comprehensive Guide
Here are the most effective marketing strategies, photography styles and video formats for law firm marketing in Los Angeles and beyond. At SchlickArt, we know your visual content is only as effective as your ability to use that content. That’s why we work hard to provide our clients and community with as much education, added value and practical advice on …
What We’ve Learned In 12 Years Of SchlickArt
Can you believe SchlickArt is 12?! Here’s what we’ve learned while building a business we love. It seems like just yesterday we were sitting poolside with a couple beers and a couple of notebooks full of ideas for the future. We’d just finished attending the biggest photography conference of the year, WPPI, and everything seemed possible. The roots of SchlickArt …
How To Make The Most Of Your Marketing Photography Session
Three ways to make the most out of your next marketing photography session. When we put our time, energy and resources into creating marketing content, we want to make the most of it, right? All it takes is a little bit of planning and forethought to create a set of marketing portraits that can last months or even the full …
What’s a Fractional CMO?
Need specific support for your business without the full-time investment? That’s where a Fractional CMO steps in. There’s a new way to do business – and we’re here for it. Fractional leadership is sweeping the professional landscape in 2024, and it’s helping businesses find the support they need in their specific stage of growth. Like a part-time C-suite executive, fractional …
So You Made A Marketing Video – Now What?
So you’ve created a marketing video. Now what? Here are five steps to post your video with success. Creating a marketing video is only half of a strategy. You still have to hit publish and share it with the world – if you want it to be successful, of course. So often this is the part we get hung …
How To Create Stunning Visual Content for Social Media
Need some fresh visual content for social media? Here are 15 tips for creating content that stops the scroll. It can be hard to choose the perfect photo or video to post on social these days. There’s a lot of pressure to look “Instagram perfect” or add heavy filters to already beautiful images. Sometimes we can’t find anything to post …
SchlickArt Strategic Planning: A Marketing Approach That Actually Leads To Revenue
Looking for a marketing approach that actually leads to revenue? Start with SchlickArt Strategic Planning Sessions. One of our favorite days of the year at SchlickArt Studios is our Strategic Planning Day, when we get together as a team to review our goals and assess our progress. You could say that strategy – and achievement – is part of what …
2024 Marketing Trends You Can’t Afford To Ignore
Expect disruption ahead. Here are the 2024 marketing trends you can’t afford to ignore. If you thought last year brought blockbuster-level change in the tech and marketing spaces, prepare for an even-bigger sequel in 2024. Expect disruption ahead. With great disruption, however, comes a great opportunity to stand out. While 2023 was all about AI experimentation, this year demands an …