Can you believe SchlickArt is 12?! Here’s what we’ve learned while building a business we love. It seems like just yesterday we were sitting poolside with a couple beers and a couple of notebooks full of ideas for the future. We’d just finished attending the biggest photography conference of the year, WPPI, and everything seemed possible. The roots of SchlickArt …
How To Make The Most Of Your Marketing Photography Session
Three ways to make the most out of your next marketing photography session. When we put our time, energy and resources into creating marketing content, we want to make the most of it, right? All it takes is a little bit of planning and forethought to create a set of marketing portraits that can last months or even the full …
What’s a Fractional CMO?
Need specific support for your business without the full-time investment? That’s where a Fractional CMO steps in. There’s a new way to do business – and we’re here for it. Fractional leadership is sweeping the professional landscape in 2024, and it’s helping businesses find the support they need in their specific stage of growth. Like a part-time C-suite executive, fractional …
So You Made A Marketing Video – Now What?
So you’ve created a marketing video. Now what? Here are five steps to post your video with success. Creating a marketing video is only half of a strategy. You still have to hit publish and share it with the world – if you want it to be successful, of course. So often this is the part we get hung …
How To Create Stunning Visual Content for Social Media
Need some fresh visual content for social media? Here are 15 tips for creating content that stops the scroll. It can be hard to choose the perfect photo or video to post on social these days. There’s a lot of pressure to look “Instagram perfect” or add heavy filters to already beautiful images. Sometimes we can’t find anything to post …
SchlickArt Strategic Planning: A Marketing Approach That Actually Leads To Revenue
Looking for a marketing approach that actually leads to revenue? Start with SchlickArt Strategic Planning Sessions. One of our favorite days of the year at SchlickArt Studios is our Strategic Planning Day, when we get together as a team to review our goals and assess our progress. You could say that strategy – and achievement – is part of what …
2024 Marketing Trends You Can’t Afford To Ignore
Expect disruption ahead. Here are the 2024 marketing trends you can’t afford to ignore. If you thought last year brought blockbuster-level change in the tech and marketing spaces, prepare for an even-bigger sequel in 2024. Expect disruption ahead. With great disruption, however, comes a great opportunity to stand out. While 2023 was all about AI experimentation, this year demands an …
How To Accomplish The Top 3 Visual Marketing Goals Of 2024
Accomplish the top 3 visual marketing goals of 2024 with these results-driven photography styles. Is this your year? Are you ready to finally increase your customer base and hit your top revenue goals? Then you need content. When it comes to creating visual content that converts, the key is to deliberately and intentionally curate images that meet your specific goals. …
4 Elements Of Compelling Visual Storytelling
Need to make an impact with your audience? Try these key elements of compelling visual storytelling. Successful brands are really, really good at one thing: telling stories. Why? Stories go beyond simple marketing gimmicks and seasonal promotions. They capture the heart of a customer to create the kind of bond that lasts – despite market changes or poor economies. Compelling …
How To Create A Visual Marketing Style Guide
Wondering how to create a visual marketing style guide that establishes consistency in 2024? Start here. Think of some of the most recognizable brands in the world. What images do you see? Nike’s swoosh. McDonald’s golden arches. Apple’s simple icon with one bite missing. They all have one thing in common. If you want to create a brand identity …